On-demand executive, General Management, Corporate Affairs, Sales & Marketing
+61 499 169 705
Brett.Cooper@LeadersOnDemand.com
Brett is an inclusive, perceptive executive with an extensive career supporting organisations and teams to build their commercial, communications, public affairs, and strategic capability, with a track record in solving complex problems and delivering successful and sustainable business outcomes.
His functional experience includes corporate affairs, communications, sales & marketing, HR and general management. He has gained this experience working across various countries including; Australia & NZ, Switzerland, the UK, Ireland, the Philippines, Hong Kong & Macau, within complex global organisations.
He brings a genuine leadership style, building and inspiring high-performing teams to develop and achieve transformation and business growth. He’s passionate about supporting others, seeing them succeed and reach their full potential.
Career History
Brett started with Philip Morris International in Sydney in Sales and Marketing. He worked in different positions of increased responsibility in Australia and became State Manager in Victoria in 2006.
He moved internationally and cross functionally into the Global Corporate Affairs team based in Switzerland prior to moving to London to head up the Corporate Affairs team managing the company’s public affairs and communications activity in the UK.
Brett then relocated to the Philippines to lead the Sales & Marketing team (200) and transformed the organisation with significant positive organisational changes and a new commercial approach. He then moved to Hong Kong and Macau as General Manager and a Member of the Board for PMI Asia Ltd where he led the organisation with full P&L responsibility (US$800m, 120 FTE) and guided the team through large-scale transformation.
Returning to Australia in 2021, Brett is now in Melbourne focusing on supporting leadership teams with management and business challenges including human resources, transformation, corporate affairs.
Leadership Highlights
Transitioning from Sales & Marketing to Public Affairs, then to General Management across several countries during a 20-year career in a complex global organisation. More recently, starting my own business and joining Leaders on Demand.
Enhancing employee engagement with high cultural sensitivity and a strong mindset for Diversity & Inclusion. Resulted in building successful teams, and significantly increasing the proportion of females in management roles.
Overcame complex business, political, regulatory and communications challenges in Australia, the UK, European Union, APAC & Hong Kong.
Guiding organisations through successful transformation and change and balancing the competing priorities of the business whilst doing so.
Significant experience in communicating across all channels & directly with senior business leaders, political officials, media & employees.
Qualifications
Bachelor of Commerce – Marketing & Management. University of Wollongong, participation in several executive training courses on General Management, Agile Project Management, Transformation, Campaigns, Media & Public Affairs
Sectors
FMCG, Hospitality, Entertainment, Retail, Food & Beverage, Supply Chain & Logistics
Functions
Human Resources, Transformation, Corporate Affairs, Communications, Investor Relations and General Management
Situations
Employee Engagement, Crises Management, Transformation, Corporate Affairs, Communications, Organisation Redesign
Favourite quotes
“Success is not final, failure is not fatal, it is the courage to continue that counts” Winston Churchill
“Don't sweat the small stuff - Ask yourself the question, Am I making the absolute best of this moment?” Richard Carlson
“I joined Leaders on Demand...
... to help CEOs and their organisations to drive continuous positive change, improvement, growth, and solve complex problems to deliver successful business outcomes. I’m passionate about supporting others with their purpose, seeing them succeed and reach their full potential”
“When I'm not at work...
... I'm proud of my 2 beautiful children who keep me happily busy. I like spending time in the outdoors, seeing new things and visiting new places. I love watching live sport, in particular cricket, rugby, rugby league, the AFLW &AFL”