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Martin Wildsmith

Martin Wildsmith

On Demand Executive, Chief Executive Officer, Digital & Technology Specialist

+61 408 640 608

With international experience as CEO, CRO and CFO across numerous sectors, Martin understands the courage and commitment demanded of a high performing leadership team.  

Leveraging this diverse experience, Martin is known for establishing clear strategies particularily in response to adversity. Martin builds leaders who can perform under pressure and bring their teams on the journey. His courageous hands on leadership style reflects 30 years experience including building and funding his own businesses. 

By setting a clear 'north star' that all stakeholders can relate to, Martin builds collaborative teams through mentoring, coaching and open communication to ensure they understand the common goals of the business. With 30+ mergers and aquistions under his belt Martin has the experience and confidence to inspire all stakeholders to join the journey and execute the chosen strategy.

Career History

Martin is a graduate of Massey University in New Zealand. After holding several CFO roles, Martin relocated to the UK and undertook a number of high-profile advisory consulting projects for PwC, London International Financial Futures Exchange (LIFFE), BMW and Pirelli Japan.

In 2000 Martin moved to Australia and transitioned to Sales & Marketing Director roles within IT Services.  Over the next 10 years Martin was pivotal in building an Australian Business Applications company into a global market leader. 

Sable37, a new business Applications venture, was established in 2011 with Martin as co-owner and CEO.  Sable37 grew organically to more than 250 staff and was a market leader in Cloud based solutions.  This highly sought after company was acquired by DXC, a global IT company, in 2018.

Leadership Highlights

Organically built and led a world class Systems Integrator and software development services company focused on Cloud.

Rescued a multi-million dollar global systems project with Kathmandu. Developed IP during this project that was re-purposed for Michael Hill and Breville.

Through effective mediation and negotiation skills worked to a successful resolution of contractual issues with a large Australia publicly listed company.

Lead the back office implementation for PwC UK

Established and led software development teams working in partnership with industries including Retail, Logistics, Aged Care and Mining. Successfully sold software to Microsoft.

Sold and implemented operational software developed in Australia to the 5th largest home builder in the world, K B Homes.

Led mergers and acquisitions. Successfully combined two large services businesses with 700 staff for DXC. Achieved a 95% retention rate.

Member of the Microsoft Global Advisory Board for Business Applications  

Bachelor Business Studies - Accounting & IT, Chartered Accountant (CAANZ) 

Information Technology, Professional Services, Health Aged Care, Mining, Government, Supply Chain, Retail, Transport

General Management, Finance & Treasury, Strategy, Transformation & Restructuring, Revenue and Sales Growth, Brand and Marketing, Non Executive Director and Board Advisor

Crises & Turnarounds, Transactions, High Speed Growth, Start-up's, Transformations, Leadership Transformations

Favourite quotes
You have the brains in your head. You have feet in your shoes. You can steer yourself any direction you choose” Dr Seuss
Be yourself; everyone else is already taken” Oscar Wilde

“I joined Leaders on Demand...

... I am passionate about mentoring and helping other leaders reach their potential. I am a deep believer in the Growth Mind Set and the need to support leader’s growth”

“When I'm not at work...

... I believe our brains can only learn more. For this reason I am still playing competitive football, trying hard to play bridge, taken up cryptic crosswords and love cooking”