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Tamsin Creed

Tamsin Creed 

On-demand Executive Leader, Mentor and Senior Advisor

+61 417 438 478

With her foundational roots firmly embedded in people development and culture,Tamsin has led teams and coached executives across wide-ranging industries, geographies and environments.

Tamsin brings over 15 years experience at the intersection of people, strategy and culture. A trusted advisor, coach and mentor to leadership teams and executives, Tamsin has refined her leadership experience through leading people functions, general management and board-level engagements.

Tamsin thrives on partnering with executive teams to quickly identify and tackle complex problems. She is known for being a highly-skilled communicator who is curious, calm, collaborative and courageous. It is this approach that enables her to uncover and realise individual, team and business performance potential.

Career History

Tamsin's most recent position was Executive General Manager at Private Media, and Publisher of its flagship publication, Crikey. There she led the strategic direction of Australia’s most renowned independent digital media company. Prior to that, Tamsin led the people and culture function of top-tier law firm, King and Wood Mallesons. This combination presents a powerful consulting perspective that straddles strategy, operations and people.

In early 2020, Tamsin shifted focus to building her own consulting practice - partnering with leaders to tackle their most complex and interesting challenges

Leadership Highlights

Established and incorporated an investigative journalism arm into a leading independent media business, including securing and managing investors. This involved establishing new brand, key people, comms, end to end digital product management and marketing which resulted in significant increase in revenue.

Led holistic business transformation, including operating model, processes, systems, people and leadership, resulting in business turnaround.

Invited to contribute to the 2019 Australian Senate inquiry into digital platforms, including in person presentation to the Senate committee.

Developed and delivered a comprehensive feasibility study to take a new media product to market. This included operations and financial modelling, end to end product management, competitor and audience research, go to market planning, board engagement and approval.

Invited speaker and chair at a range of international media and publishing conferences.

Trusted advisor, coach and mentor to managing partners of top-tier law firm, high-net worth individuals, boards and investors.

Established and appointed as inaugural president of HR Minds – a leading HR association for the legal industry, which is operating a decade later.

Represented Great Britain in swimming at an international level

Bachelor of Arts - French and Cultural Studies (University of Melbourne), Masters of International Business (University of Melbourne), Certified Executive Coach (Level 1 - IECL)

Legal, Banking and Finance, Media and Publishing, Architecture, Professional Services

General Management, Commercial, Business Development, Strategy, People & Culture, Board, Executive and Business Coaching

Stakeholder engagement, growth, cultural resets, transformations, private investor engagement

Favourite quotes
'How do you do it?' said night. 'How do you wake and shine?' 'I keep it simple' said light. 'One day at a time' Lemn Sissay
The most meaningful way to succeed is to help others succeed” Adam Grant

“I joined Leaders on Demand...

... to be part of a group of deeply experienced, passionate and curious professionals interested in having an impact on the people and organisations with which they work”

“When I'm not at work...

... I try to fit in as many trail runs as possible, parent two small children, read, mentor local students, pretend to garden, and listen to podcasts”